Cool jobs at Rogers: Elana Schachter delves into digital magazines
Posted on Rogers Redboard October 23rd,2013 By: RogersJennifer From broadcast news and magazine publishing to smartphones, internet and cable television, there’s always a lot going on at Rogers. All these products and projects also mean our employees have a wide variety of responsibilities – including some pretty cool jobs. So once a month we’re checking in with Rogers employees who love what they do. This month, Elana Schachter, Director of Digital Product Strategy for Rogers Publishing, shares a glimpse inside the world of tablet magazines and apps. Confession: Until recently, most of my workouts consisted of me sweating to the oldies in my basement using DVDs. As Director of Digital Product Strategy for Rogers Publishing, I knew there had to be a more modern way to stay in shape. I had a vision for an app that allowed you to customize your workout using your iPad. With a little luck (and some sweat of a different kind), earlier this year we made my dream app: the Chatelaine 10-Minute Fitness app. I’ve been with Rogers for many years and have been fortunate to have held a multitude of roles across Rogers Communications and Media. What I love best about my current role is the ability to consider what consumers are looking for and having resources to deliver that vision, while further expanding our brands into the mobile space. My role also allows for constant learning. My friends like to joke I have a new smartphone every time they see me – they are kind of right. Plus I get to work with some of the most exciting companies in the mobile space - Apple, Google and Samsung – on a daily basis. Early on, Rogers Publishing saw success with the development of our iPad magazine replicas for Maclean’s in December 2010. The first Canadian magazine title to be available on the digital newsstand, it can often be found in the top 10 most popular titles in the country. We quickly realized we needed to add iPhone to the mix and have since launched iPhone magazine editions for Maclean’s, Canadian Business and Hello! Canada. Hello! Canada has remained in the #1 spot since launch at the end of May – impressive, right? Now all of our consumer magazines are available across multiple digital newsstands including Blackberry, Apple and Google Play. We recently reached a new milestone, with more than 1 million app downloads across all of our titles. Maclean’s also launched our first eBook on the Shafia Honour Killing Trial in March 2012, and it continues to be one of our top sellers. In July of 2012, we grew our team to better support the development of eBooks. We have since published 69 eBooks on a variety of topics. Our team has also been experimenting with custom iPad apps for iTunes. We have launched 13 to date, including Chatelaine Recipe Box, Châtelaine Guide Pleine Forme, Canadian Business Retire Happy and Maclean’s Universities Guidebook. (Click to view our full collection of Rogers Publishing apps on iTunes). But the most successful stand-alone app to date has been Chatelaine’s 10-Minute Fitness app. I’d been fantasizing about an app that would let you mix and match to build custom workouts that you could play on your TV using Apple’s AirPlay. Given Chatelaine’s amazing health and wellness content, it was a natural fit. The app contains 14 custom workouts which means we had to produce videos for more than 100 moves! It was a lot of work but totally worth it. The app launched at the end of May and within its first month reached #14 on the overall iPad charts, ahead of some of the world’s most popular games and social networking apps. It’s since been downloaded 100,000 times and ranked #1 in the Health & Fitness category in 49 countries around the world! The app is free to download and includes Chatelaine’s All-Star Workout and a detox diet plan. Not only did this app deliver on my workout needs but it is also helping drive revenue for the company. Our team is hard at work on creating more apps every day. Keep checking your favourite magazines’ print, digital and website editions for details. Did you know? Rogers recently launched a new Career Zone. Check it out today at jobs.rogers.com to explore how you can build an exciting, rewarding career at Rogers!